Brand development

Building clear brands people recognise, trust and follow.

Backing better health in our communities

The Well Foundation supports better healthcare for communities across Waitematā and Central Auckland.

Through community fundraising and partnerships, the organisation helps fund equipment, facilities and initiatives that directly improve patient care.

As the foundation grew, it required a clear and compelling brand that could communicate its purpose while inspiring community support.
Brand Strategy
Brand Identity
Campaign Creation
Direct Marketing
Illustration
Copywriting
Translation
Digital Design
Storyboarding
Motion Graphics
Video & Film
Visual Identity
Publication
Printed Collateral
Print Management
Livery Design
Merchandise
Media Planning & Buying
Installation
Web Development

The challenge

Healthcare fundraising depends on trust, clarity and emotional connection.

The organisation needed a brand that could communicate its purpose clearly while connecting with a wide range of audiences, including donors, healthcare professionals and community partners.

Our approach

We worked with the organisation to shape a brand identity that reflects its mission and the communities it serves.

The strategy positioned the foundation as a forward-looking organisation supporting the future of healthcare.

The brand platform was designed to be distinctive and adaptable, enabling communication across fundraising campaigns, community initiatives and partnerships.

The storytelling approach focused on the human impact of healthcare, highlighting the real difference community support can make.

The outcome

The new brand platform helped strengthen recognition of the organisation and its role within the healthcare community.

Within the first seven months following the launch, the foundation raised significant funding to support vital medical equipment.

Since then, the organisation has supported numerous healthcare initiatives, helping fund projects that directly improve patient care across the region.