It’s one of your most valuable assets and worth every investment.
Through workshops with fundraising teams already in the game, we helped land on the name The Well Foundation, something simple, meaningful, and adaptable. It brought together two previously separate foundations and connected with diverse communities across two distinct regions.
The strategy and visual identity positioned the foundation as a forward-thinking leader in healthcare innovation. “Well” became more than a name, it grew into a flexible brand language: wellbeing, wellness, well-made, well-supported.
To reflect the community, we teamed up with renowned Kiwi photojournalist Arno Gasteiger. His authentic, empowering shots told a story of strength and wellness, not illness.
The brand launched first with WDHB staff, then out into the community with events, brochures, posters, a new Facebook page, and a fresh website.
Within seven months, the Well Foundation had raised $125K to fund an Ultrasound Training Unit. By May 2015, another $70K secured an echocardiogram scanner for newborns in Special Care.
Between 2015 and 2025, the Well Foundation successfully funded over 70 projects, investing more than $13.5 million into health initiatives benefiting the community. These projects encompassed a range of efforts, including the acquisition of innovative equipment and technology, provision of advanced training for clinical staff, and the development of state-of-the-art facilities.
A great result driven by smart branding, strong storytelling, and
