Design production

We provide a full spectrum of content design and production services.

Communicating a national transport system

New Zealand’s transport network connects communities, businesses and regions across the country.

As the organisation responsible for managing and developing this network, the New Zealand Transport Agency communicates with millions of people every year, from road users and public transport passengers to regional partners and local communities.

Maintaining clear and consistent communication across this complex national transport environment is essential.
Brand Strategy
Brand Identity
Campaign Creation
Direct Marketing
Illustration
Copywriting
Translation
Digital Design
Storyboarding
Motion Graphics
Video & Film
Visual Identity
Publication
Printed Collateral
Print Management
Livery Design
Merchandise
Media Planning & Buying
Installation
Web Development

The challenge

Large national organisations require communication that is both consistent and adaptable.

Campaigns and information must remain aligned with brand guidelines while responding to rapidly evolving communication needs, from infrastructure programmes to road safety initiatives and public information campaigns.

Our approach

Our work focused on supporting the agency’s communication programmes through clear and practical design systems.

By grounding work in established brand guidelines, we ensured communication remained consistent with the national transport identity.

These systems enabled campaign materials and information assets to be produced efficiently while maintaining clarity and accessibility.

Supporting national communication

Transport communication must operate across a wide range of environments, from community engagement settings to large public information campaigns.

Design systems ensured communication could be deployed quickly while maintaining a strong and consistent voice across programmes.

The outcome

The communication framework supported the agency’s ability to deliver clear and consistent information across its transport initiatives.

By aligning communication tools with established brand systems, the organisation was able to maintain clarity across a wide range of campaigns and public information programmes.