Our integrated approach is all about delivering smart, evidence-based solutions that are grounded in good design and centred around your customers, blending strategy with creativity to get real results.
Forestry plays a massive role in New Zealand’s economy, bringing in around $6 billion each year and supporting thousands of jobs, especially in regional communities. It’s our third-biggest export earner after dairy and meat, and just as important for our environment.
With 1.7 million hectares of plantation forest acting as carbon sinks, the sector offsets over half the country’s emissions. These forests also help with biodiversity, soil stability, water quality, and wildlife habitats, essential stuff for our ecological balance.
Despite all that, forestry still cops a fair bit of flak. Concerns about safety, chemicals, and long-term viability are common, and often misinformed. To shift the narrative, we need open, honest storytelling. That means lifting the lid on sustainable practices and backing it up with real-world examples that prove it works.
Getting the message across takes tailored strategies for each audience:
Landowners & Investors: Clear incentives, strong returns, and support systems that demystified the investment journey.
Architects, Designers & Builders: Showing off the innovation, engineered timber, smart design, and standout projects that push what’s possible.
The Public: Keeping it relatable. Telling the human stories and sharing how forestry supports communities, protects the environment, and shapes a better future.
New Zealand has a deep well of forestry expertise and research to draw from. By addressing misconceptions and leading with facts and heart, we can unlock the full potential of our forests, supporting economic growth while doing right by the environment and future generations.
