With over 1,700 vehicles on the road, contracts nationwide, and a team spread across the country, the brand needed a clever design content approach that could do three things:

1. Stay connected to its community roots

2. Reflect its size, ambition, and leadership

3. Communicate clearly and consistently with a broad range of people, from job seekers and staff to government partners and customers.

We designed everything around the brand promise: Let’s Go Together.

Let’s – an open invitation to take part, move forward, and act together.
Go Together – reinforces a sense of whānau, connection, and shared purpose.

This message shaped our approach to structure, language, and accessibility, ensuring it worked for internal teams, public-facing comms, and everyone in between.

We developed a visual and written voice that was professional, but never stiff / warm, without overdoing it / consistent, across all channels.
From recruitment campaigns to operational updates, our content principles helped teams write and speak with clarity and authenticity.

We collaborated with the marketing and design team to align dynamic visuals with copy that told real stories, from local drivers and support crew to zero-emissions buses. Every photo, caption, and headline was crafted with purpose, helping reinforce key messages around care, community, and capability.

By applying content design principles, clear structure, plain language, inclusive messaging, and brand consistency, we helped Go Bus show up in a way that’s:
- Easy to understand
- Easy to trust
- Easy to connect with

Whether someone’s applying for a job, reading about electric buses, or planning a school trip, Go Bus now had the tools to say the right thing, in the right way, to the right people.