Web design and development

We design websites that are engaging, smart, simple and easy to use.

Website designs to Go the distance.

As two of New Zealand’s most trusted passenger transport providers, Go Bus and Johnston’s needed websites that reflected their strong community focus, while also being modern, easy to use, and ready to grow with the business.

Our goal? To design and build engaging, accessible websites that deliver a seamless user experience across every device, and make content easy to manage in-house.
Brand Strategy
Brand Identity
Campaign Creation
Direct Marketing
Illustration
Copywriting
Translation
Digital Design
Storyboarding
Motion Graphics
Video & Film
Visual Identity
Publication
Printed Collateral
Print Management
Livery Design
Merchandise
Media Planning & Buying
Installation
Web Development

Putting people first

Right from the start, accessibility and usability were top priorities. We designed clear, intuitive interfaces that guide users to key actions, like job applications, sponsorship forms, and booking enquiries, through well-placed call to actions and easy navigation.

Smart content management

We implemented Savvy contact management system (built by our strategic partners at Beweb), giving internal teams the freedom to update content as needed, keeping the sites fresh, relevant, and totally on-brand for each business. From fleet updates to service info, everything is manageable in-house.

Responsive, mobile-first design

With up to 70% of visitors coming from mobile, responsive design wasn’t optional, it was essential. We ensured both websites look sharp and function smoothly across devices, delivering a great experience whether you’re on a phone, tablet or desktop.

The backend architecture was designed with flexibility in mind, able to scale as each business expands its offerings. It’s easy to add new services, products, or fleet info as needed, without reworking the entire site.

Google Analytics was baked into the build, giving Go Bus and Johnston’s clear insights into how users interact with their websites. This supports data-led improvements and helps track key KPIs over time.

Design that builds trust

We developed a visual look that reflects each brand’s identity within the Kinetic group, clean, professional, and community-focused. Credibility and usability were front and centre.

Fast, flexible development

Using agile processes, we worked closely with stakeholders to iterate and refine quickly, while ensuring a seamless connection with existing systems like the Coach Manager booking platform. We kept everything tidy under the hood with best-practice file naming, version control, and handover protocols.

We continue to support the sites, monitoring performance, maintaining functionality, and offering content and technical support when needed. 
The result? Two websites that are not only clean and functional but built to support the businesses for years to come.