Brand development

Building clear brands people recognise, trust and follow.

Building a brand for safer construction workplaces

Construction Health and Safety New Zealand works to improve safety outcomes across one of the country’s most complex industries.

Operating across a diverse network of organisations, leaders and workers, the organisation plays an important role in strengthening the culture of safety within the construction sector.

To support this work, the organisation required a brand that could communicate clearly across multiple audiences — from industry leaders to workers on site.
Brand Strategy
Brand Identity
Campaign Creation
Direct Marketing
Illustration
Copywriting
Translation
Digital Design
Storyboarding
Motion Graphics
Video & Film
Visual Identity
Publication
Printed Collateral
Print Management
Livery Design
Merchandise
Media Planning & Buying
Installation
Web Development

The challenge

Construction safety initiatives involve multiple organisations, partners and industry groups.

Communication needed to be credible, practical and accessible for people working across the sector.

The brand also needed to bring together a network of organisations while reinforcing a shared commitment to safer workplaces.

Our approach

We developed a brand framework designed to support clarity and consistency across the organisation’s communications.

The system included:

• a clear visual identity
• a practical design framework
• flexible communication tools

Custom visual elements were created to represent industry partners and initiatives, helping make complex information easier to understand and apply across the sector.

The outcome

The result was a cohesive brand platform that supports communication across the construction industry.

By providing clear visual tools and consistent messaging, the brand helps strengthen alignment across organisations and reinforces the importance of safer workplaces.