Strategy and creative direction

Clarifying ideas so complex work connects meaningfully.

Supporting transport improvements across Auckland

Connected Communities is a programme designed to improve how Auckland’s streets support walking, cycling and public transport while creating safer and more accessible neighbourhoods.

The initiative aims to make streets work better for a wider range of users, supporting safer travel and more connected communities.
Brand Strategy
Brand Identity
Campaign Creation
Direct Marketing
Illustration
Copywriting
Translation
Digital Design
Storyboarding
Motion Graphics
Video & Film
Visual Identity
Publication
Printed Collateral
Print Management
Livery Design
Merchandise
Media Planning & Buying
Installation
Web Development

The challenge

Changes to street layouts can be complex and sometimes controversial.

Communication needed to help communities understand both the purpose of the programme and the benefits these changes could bring to neighbourhoods.

Our approach

We developed clear visual explanations and communication tools designed to make the proposed changes easier to understand.

By translating technical information into accessible visuals and narratives, the programme helped communities see how street improvements could support safer and more accessible travel.

The outcome

The communication helped support greater understanding of how the programme contributes to safer and more accessible streets.

By improving clarity around proposed changes, the programme helped communities engage more confidently with the future of their neighbourhood streets.