Our integrated approach is all about delivering smart, evidence-based solutions that are grounded in good design and centred around your customers, blending strategy with creativity to get real results.
Our job was to help communities understand the value of the upgrade and get behind it. We made it real for locals, focusing on the benefits now and into the future, so people could see it wasn’t just another road project, but a step forward for how we live and move.
We took a people-first approach, grounded in five key strategies:
Community Voice Front and Centre: We brought local feedback to life, showing how community input helped shape the project.
Genuine Partnership: We worked with local businesses, groups, and residents to build shared ownership of the journey.
Wider Perspective: We connected the dots, tying the upgrade to safer travel, better public transport, and climate action.
Two-Way Conversations: Rather than a one-off campaign, we kept dilogue open throughout, listening, responding, and adapting.
Clear, Honest Delivery: We were upfront about what’s changing and why, including where compromises were needed.
The campaign shone a light on key wins:
Real Community Influence: Locals could see how their input shaped design decisions.
Smart, Site-Specific Design: We showcased upgrades across the 11km stretch, like safer footpaths, new cycling lanes, and improved bus stops, each tailored to its area.
Balanced Choices: We explained the reasoning behind tough calls, making it easier for people to support the bigger picture.
By focusing on people, place, and purpose, we helped build trust, spark support, and set the stage for a successful rollout, now and for the long haul.
